Philosophy

Creating great original creative content is not easy: We aim to help.
To help us do this we focus on five key aspects of the creative process.

Collaboration

Collaboration lies at the heart of digital online creative projects from the massive teams for films and some games to the small partnerships in online publishing.

We provide the space for you to work on your own, but collaboration lies at the core of the BCre8ive process from encouraging teams through the mentoring of projects to the legal partnerships required for production.

If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.

Ed Catmull (co-founder of Pixar) in “Creativity Inc.”

Participation

Trust is essential to individuals working together well. Without trust, when crises, or disagreements on how to proceed, arise then a good project may be lost. There are not enough good projects for this to be worthwhile. By empowering everyone involved in the development of a project, and allowing everyone shares, we aim to encourage
full participation from everyone - the creators, the mentors, the  companies and ourselves.

Openness

Inspiration can come from anywhere and anyone, and no-one knows everything. Therefore, being open to other’s views, skills and contributions is critical to creating great new original creative work. The BCre8ive site allows comments, conversations, and changes to be made and with everyone involved. This is why we have a voting process for all the key stages of a creative project’s development on the site.

Failure is OK

Developing original creative work is not a simple mechanistic process. By its very nature, it involves failures. Therefore, we expect projects to go down blind alleys, have flaws, turn into something completely different, and on occasion crash and burn. Failure is part of the process of creating great work, not the end of the journey.

Goal

Improving the creative process is a key part of why BCre8ive exists. However, it is not the goal, which must always remain the creation of great new original work, which engages people.